Hello
From pure-play digital agencies like DARE, to the multi-awarded Fallon, I have spent my career in search of an agency where the idea, not the media, is what really matters. 8 years ago, this journey brought me to Edelman. Bringing advertising levels of craft and strategy into earned thinking. Ideas that can transform businesses and earn the trust of the public, so they don’t just buy from you, they recommend their friends do the same.
I've enjoyed building a multi-skilled creative team and am also a mentor for the Brixton Finishing School.
Communication used to be about what brands want to say. Now it’s about what they need to do.
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That’s the belief that led me to leave an ad agency, a world I totally understood, and take on the challenge of building an award-winning creative team in an earned-first agency. From making ads people are trying to avoid, to attracting a new generation who buy from brands they trust to act on their purpose, not just talk.
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An eight-year journey that saw us go from the PR partner in the room, to lead creative agency on many of our accounts. From winning pure PR awards, to becoming the first-ever earned agency to win Titanium at Cannes, in 2024.
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A copywriter by trade, with a strategic and earned-first brain, I enjoy finding creative solutions for the brands most creative leaders avoid – global logistics businesses, National energy suppliers, even an annoying opera singer that everyone wanted dead. These big corporate companies face big challenges, but they also have the scale to make real change, when you use creativity to help solve their business problems.